Ads you can read like a receipt
We set up the campaign, the conversion tracking and the cookie consent, then run it monthly. You see which click became an enquiry and what it cost. No brand awareness report: a number per lead. This is running today on a clinic site selling into the German market.
Setup, measurement and consent in one job
Tracking that is added later usually cannot tell you where last month's enquiries came from, so it goes in at the start.
Setup
Campaign structure, keywords and the landing page the click actually needs.
Measurement
Conversion tracking wired to the enquiry, so a click that did nothing is visible as such.
Consent
Cookie consent respected, which is a legal requirement in the UK and the EU and also changes what you are allowed to measure.
A written report, not a dashboard tour
The report answers one question: what did an enquiry cost this month, and is that going up or down.
- Cost per enquiry rather than impressions
- Which campaign and which search brought the enquiry
- What we changed and why
- What we recommend stopping, which is the part most reports leave out
Questions about ads
Is Google Ads worth it for a small business?
We do not answer that with a slogan. We set up conversion tracking so you see the cost per enquiry and decide with your own numbers.
How do I know if my ads are working?
A monthly written report with the cost per enquiry, not impressions.
Do you handle cookie consent?
Yes. Consent and conversion tracking are part of the setup, not an afterthought.
Can you run ads if you did not build my site?
Yes, as long as we may add conversion tracking and the consent layer to the site.
Tell us what you want built
You get a written scope with the price within one working day. Nothing is stored on our server: your details turn into a WhatsApp message and sending stays your choice.